At Phenom Communications, storytelling is at the heart of everything we do. Whether it’s crafting compelling brand narratives, securing top-tier media placements, or curating unforgettable experiences, our goal is to shape stories that resonate. But what goes on behind the scenes? How do we take an idea and turn it into a powerful campaign? Here’s a look at how we bring your story to life.
1. Understanding Your Brand’s DNA
Every great story starts with a deep understanding of its subject. We begin by immersing ourselves in your brand—its values, mission, and unique selling points. Through research, interviews, and strategy sessions, we uncover what makes you stand out. This foundation helps us craft narratives that feel authentic and meaningful.
2. Crafting a Strategy That Speaks to Your Audience
A good story isn’t just about what’s being told—it’s about who’s listening. We identify your target audience and determine the best ways to reach them. Whether it’s through traditional PR, digital media, influencer partnerships, or experiential marketing, we tailor our approach to maximize impact.
3. Bringing the Story to Life
Execution is where strategy meets creativity. Our team works across multiple channels to tell your story in the most engaging way possible. This includes:
Media Relations: Securing press coverage in the right outlets.
Content Creation: Producing high-quality visuals, articles, and videos.
Social Media Campaigns: Driving engagement through digital storytelling.
Event Planning and Execution: Creating memorable brand experiences.
4. Adapting and Amplifying
The PR and marketing landscape is always changing, and we stay agile to ensure your story stays relevant. We monitor performance, gather insights, and refine strategies to amplify your reach. Through media analytics, audience feedback, and trend tracking, we continuously optimize our approach.
5. Measuring Impact
At Phenom Communications, we believe great storytelling should lead to tangible results. Whether it’s increased brand visibility, media impressions, or consumer engagement, we measure success through clear, data-driven insights.
Conclusion
Telling your story is more than just putting out content—it’s about crafting narratives that connect, engage, and inspire. At Phenom Communications, we blend strategy, creativity, and data to make sure your brand’s voice is heard. Whether you’re launching a new product or services, rebranding, or looking to increase visibility, we’re here to turn your vision into a story worth sharing.
In an industry where attention is fleeting, film promotion can no longer rely solely on traditional press runs and short-lived campaigns. The success of a film today depends on how well it remains in public conversation long after its release. Sustainable content has become an essential tool in film PR, ensuring that a film’s presence extends beyond its theatrical run and continues to generate interest, engagement, and relevance over time.
What is Sustainable Content in Film PR?
Sustainable content refers to strategically created and repurposable media that maintains a film’s relevance before, during, and after its release. Rather than being tied to a single moment in a film’s promotional cycle, sustainable content ensures that audiences remain engaged over an extended period.
Unlike traditional marketing materials that focus on immediate visibility, sustainable content includes:
Evergreen content that remains relevant beyond the premiere (e.g., behind-the-scenes footage, interviews, and deep-dive discussions about the film).
User-generated content that encourages organic audience participation and extends reach.
Repurposed content that can be adapted across different formats and platforms.
Ongoing engagement strategies to keep the film in conversations even after it leaves cinemas.
The Power of Sustainable Content in Film PR
1. Extending a Film’s Lifecycle
A film’s release is just the beginning. Without sustainable content, audience engagement peaks during the premiere and quickly fades. However, with a well-planned content strategy, a film’s lifecycle can extend well into streaming releases, awards season, and international distribution.
For instance, by releasing pre-recorded interviews, cast conversations, and thematic discussions over time, filmmakers can maintain audience interest and drive continued engagement.
2. Strengthening Audience Connection
Modern audiences want more than just promotional materials—they seek meaningful interactions with films and the people behind them. Sustainable content creates opportunities for deeper engagement, whether through interactive Q&A sessions, live discussions, or ongoing social media storytelling.
Encouraging user-generated content, such as fan reviews, memes, and commentary, not only increases a film’s visibility but also makes the audience feel like part of its journey.
3. Maximizing PR Impact Beyond the Premiere
Sustainable content allows a film to stay relevant beyond its initial media coverage. Traditional PR campaigns often focus on press tours and media placements that fade once the next big release arrives. By incorporating timed content drops, follow-up interviews, and reflective pieces, PR efforts can be extended to sustain buzz long after the film’s debut.
Case Study: Something About The Briggs
The success of Something About The Briggs highlights the power of sustainable content in film PR. Rather than relying on traditional promotional strategies alone, the campaign incorporated pre-recorded content, real-time digital storytelling, and post-premiere audience engagement to maintain momentum. This approach ensured continued visibility even after the film had been released, with audiences and industry insiders keeping the conversation alive.
Why Sustainable Content is the Future of Film PR
Long-Term Visibility – Sustainable content prevents films from disappearing after their initial run, allowing them to stay relevant in an ever-changing media landscape.
Stronger Audience Relationships – Films that engage audiences continuously foster deeper emotional connections and encourage organic advocacy.
Greater PR Efficiency – Instead of relying on short-term promotional bursts, sustainable content extends the return on PR efforts, making campaigns more impactful.
Conclusion
The future of film PR lies in sustainability. The industry is moving away from one-off marketing pushes and toward ongoing, immersive audience experiences. By prioritizing sustainable content, film PR teams can keep audiences engaged, maintain industry relevance, and ensure that a film’s story lives far beyond its release date.
In today’s interconnected world, companies seeking to expand into new markets need more than just a solid business strategy—they need a powerful public relations (PR) approach. Entering a new country comes with challenges such as brand unfamiliarity, cultural differences, and local competition. A well-crafted PR strategy helps brands navigate these hurdles, establish credibility, and build lasting relationships in the new market. This article explores how innovative PR tactics can be a game-changer for successful international expansion.
Why PR is Essential for Market Entry
When a brand enters a new market, it is essentially introducing itself to a new audience. Without a proper introduction, even the best products or services can go unnoticed. PR ensures that the brand is not only seen but also trusted. Unlike traditional marketing, which focuses on direct promotion, PR builds a reputation through strategic storytelling, media relations, and community engagement.
Expanding into a foreign market means competing against well-established local businesses. PR provides the tools to gain consumer trust, shape public perception, and ensure a smooth transition into the new business environment.
How PR Fuels Market Expansion
A strong PR strategy accelerates a company’s ability to enter and thrive in a new market. Below are key ways PR supports international business growth:
1. Establishing Credibility and Trust
One of the biggest obstacles for a foreign brand is earning consumer trust. PR helps by securing media placements in respected local publications, securing endorsements from industry influencers, and engaging with key stakeholders.
Local Media Coverage: Getting featured in newspapers, magazines, and TV segments helps validate the brand in the eyes of the public.
Influencer Partnerships: Collaborating with local influencers helps bridge the gap between the brand and consumers, leveraging familiar and trusted voices.
Thought Leadership: Positioning company executives as industry experts through interviews, op-eds, and speaking engagements builds authority.
2. Navigating Cultural and Market Differences
Every market has unique cultural norms and consumer behaviours. PR professionals conduct market research to understand local sentiment and tailor messaging accordingly. A brand that demonstrates cultural awareness and respect for local customs is more likely to succeed.
Localised Messaging: PR ensures marketing materials, slogans, and campaigns resonate with local audiences.
Community Engagement: Sponsoring local events or supporting social causes helps brands integrate into the community.
3. Building Relationships with Key Stakeholders
Government regulations, industry partnerships, and public perception are crucial in successful market entry. PR helps establish relationships with government bodies, industry associations, and potential business partners.
Public Affairs & Lobbying: Engaging with policymakers and regulators ensures compliance with local laws and policies.
Industry Networking: Partnering with local businesses and participating in industry events enhances brand credibility and visibility.
4. Managing Reputation and Crisis Communication
New market entry always carries risks, including potential missteps that can harm the brand’s reputation. A proactive PR strategy includes crisis communication plans to address challenges swiftly and effectively.
Crisis Preparedness: PR teams monitor potential risks and craft response strategies in advance.
Reputation Management: Timely press releases, social media statements, and transparent communication help maintain public confidence.
5. Leveraging Digital PR for Maximum Impact
The digital age has revolutionised how PR operates. Digital PR combines traditional media outreach with online strategies to maximise brand visibility.
SEO-Driven Content: Publishing high-quality content optimised for search engines ensures the brand ranks high in local searches.
Social Media Engagement: Active presence on local social media platforms fosters direct interaction with potential customers.
Crafting a Winning PR Strategy for Market Expansion
To break into a new market successfully, businesses need a well-thought-out PR plan. Here’s what it should include:
1. Market Research amp; Audience Analysis
Understanding the new market landscape is the foundation of an effective PR campaign. Companies must analyse consumer behaviour, media preferences, and competitive positioning to create relevant messaging.
2. Compelling Storytelling
Every brand needs a story that resonates with its new audience. PR professionals craft narratives that highlight the brand’s mission, values, and unique selling points in a way that aligns with local culture and interests.
3. Multi-Channel PR Approach
A comprehensive PR strategy should encompass various channels, including:
Traditional Media: Newspapers, TV, and radio.
Digital Platforms: Blogs, online publications, and social media.
Influencer Collaborations: Partnerships with industry leaders and content creators.
4. Measurement amp; Continuous Optimisation
Successful PR campaigns require constant monitoring and adjustment. To refine their approach, brands should track key performance indicators (KPIS) such as media coverage, audience engagement, and sentiment analysis.
In conclusion, expanding into a new country or market is a complex challenge, but with the right PR strategy, brands can navigate this transition smoothly. PR helps businesses build credibility, connect with local audiences, and establish long-term success in foreign markets. By leveraging strategic storytelling, media relations, and digital PR, companies can break in boldly and make a lasting impact.
Phenom Communications, a pioneering PR and strategic communications firm, has been selected as one of the top five finalists in the prestigious SABRE Awards EMEA under the Multi-Country Programme category, an internationally acclaimed recognition for excellence in public relations and brand storytelling. Out of over 2,000 submissions spanning Europe, the Middle East, and Africa, Phenom Communications stands out not only for its exceptional work but also as the only Nigerian firm to be shortlisted in this category. This milestone firmly establishes Phenom as a leader in Nigeria’s communications landscape and a rising force across the African continent.
The SABRE Awards EMEA, organized by PRovoke Media, is one of the most coveted accolades in the global communications industry. It recognizes campaigns that demonstrate creativity, strategic insight, and measurable impact across Europe, the Middle East, and Africa. Being shortlisted is not just an acknowledgment of exceptional work but also a testament to Phenom Communications’ ability to craft compelling narratives that drive engagement and brand success.
As a firm renowned for its expertise in strategic communications, brand positioning, perception and stakeholder management, media relations, event management, and digital communications strategy, Phenom Communications has consistently delivered groundbreaking campaigns that set industry benchmarks. This shortlist reinforces its reputation as a powerhouse PR agency, shaping conversations and elevating brands on a global scale.
“This recognition affirms our mission to co-create the most exceptional brand experiences globally in partnership with our clients, propelling them to the top of their markets and industries,” said Teresa Aligbe, CEO of Phenom Communications. “As a result, we take pride in telling stories that matter, connecting markets and cultures, and being acknowledged on such a prestigious platform is an incredible honor. ” With this milestone, Phenom Communications continues to redefine PR excellence in Africa, proving that African agencies are capable of competing on the global stage.
