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Industry Insight

Digital Trends Transforming Communications in 2024

We are in the midst of a digital revolution that is rapidly transforming brand-consumer relationships. Exciting new technologies are enabling more personalized, immersive, and impactful communications between brands and consumers. This article aims to highlight how...

5 Strategies to Monetize your Brand

As established in our recent article, innovative branding strategies and leveraging brand equity can directly strengthen companies’ bottom lines. But how exactly can brands transform nebulous equity into concrete capitalization? In this piece, we highlight strategies...

Can Branding be Capitalized?

The Power of Brand Equity in Business In today’s hyper-competitive landscape, branding has continuously proven to be a crucial factor in determining share of voice and market share. Yet, while you would be hard-pressed to find many CEOs and Executives who would deny...

The Profound Influence of Public Relations on Tourism and Culture

Public relations holds a significant role in shaping the narrative of diverse industries, and its impact on the realms of tourism and culture cannot be overstated. In an era where information travels at the speed of a click, effective public relations strategies are...

Measuring PR Success: Key Metrics and KPIs

Public Relations plays a crucial role in shaping the image and reputation of a company or brand. But how can we measure the success of our PR efforts? What are the key metrics and Key Performance Indicators (KPIs) that can help us gauge the effectiveness of our PR...

The Integration of Public Relations in Event Management

Every good event is about creating an unforgettable experience and oftentimes, events are used as a public relations tool to either create visibility, build brand awareness, improve stakeholder relationships, or deliver value that improves the overall image of an...

3 Brand Building Realities Every Tech Executive Needs To Kow In 2023

Things to know if you want to build a successful Tech Brand. Building a successful tech brand goes far beyond great products, cool employees with their impressive job perks, and raising round and after round of dizzying figures. Now while all the laurels above are...

3 Lessons on Building a Lifestyle Brand

Insight into Lifestyle Brand Building from our Biti Emporium Project The notion of a Lifestyle Brand is often conflated with brands owned by lifestyle businesses, and while that is definitely one way to understand the word, a lifestyle brand in today’s day and age is...

The Business Of Branding

Branding is the process of creating a unique name, design, symbol, and reputation for a product, service, or company in the minds of consumers. It is a crucial aspect of any business as it helps differentiate a company from its competitors and creates a lasting...