Case StudIES
Phenom PROJECTSAt Phenom Communications we stay at the forefront of communications and strategy development; paving the way to success for our Clients through brilliant brand positioning strategies, extraordinary brand experience design, and premium media visibility and we have the results to prove it!
2024
Press Trip Management
We identified and engaged key media platforms for a press trip to Morocco. Negotiated agreements with top national lifestyle media outlets and provided guidance on content creation and production. Managed media partner relationships, ensuring alignment with client brand and content guidelines. Ultimately, oversaw the delivery of media content aimed at repositioning Morocco as an attractive tourist destination for Nigerian travelers
2024
Media Campaign
We managed a 2-month Social Media Campaign for the Movie “Something About the Briggs” during Production, Providing Live and Real-time Content across 5 Social Media Platforms. Created over 68 Branded Content. Reached almost 600,000 Accounts in less than 2 Months. Managed the Cast Reveal of the Highly Acclaimed Production over Social Media.
2024
Event Management
Successfully managed all aspects of the event, including venue selection, vendor management, guest registration, and event flow. The event was a successful gathering of approximately 100 guests and travel partners. Comprehensive media coverage was ensured through effective production management.
2023
Publicity Campaign
The event received extensive media coverage, with 58 placements across print, online outlets, and Uganda Airlines’ social media channels. The launch event was also prominently featured on a television station with a reach of 28 million households, and on three radio stations with a combined daily listenership of 6 million.
2023
Market Entry and Event Management
The event featured a trade gathering with over 100 Tour Operators, Travel Agents, and Partners prior to the route launch. A high-profile press conference was held at the Murtala Mohammed International Airport, attended by both Nigerian and Ugandan Ministers, as well as prominent Aviation Journalists. The event culminated in a Nigerian-Ugandan Trade-Business Conference with government officials, dignitaries, and industry leaders from both countries, followed by a celebratory Gala Night at the Marriott Hotel to mark the official launch of the Lagos to Entebbe route.
2023
Digital Campaign
Successfully executed a three-month public relations campaign across various digital platforms, featuring 49 branded content pieces. This campaign over 735,000 views and generated significant coverage on both owned and third-party media outlets.
2022
Influencer Campaign
Friesland Campina WAMCO’s Peak 456
From 2022-2023 we managed a multilayered lifestyle PR Campaign across digital for FrieslandCampina WAMCO’s Peak 456 brand, where we worked with a total of 18 Influencers in a broad range of categories across all 4 Regions of the Country reaching over 1 million people, and gaining organic coverage on key national media platforms.
2022
Brand Identity Creation
BITI Emporium
In 2022, we developed the brand identity framework and design for one of a kind and soon to launch premium health/wellness apparel and lifestyle brand.
2022
Brand Identity Design
Eazzy Mart in Lennox Mall
In 2022, we handled the brand identity and visual experience design for the newly launched Lekki Phase 1 Eazzy Mart Supermarket.
2020
Sensitization Campaign
FUND FAAN
In 2020 we ran a digital campaign for the Federal Airports Authority of Nigeria (FAAN) titled “FUND FAAN” to raise awareness about the challenges this revenue generating agency was facing in the management of our Airports.
2019
Events
Atiku Event
In 2019 with only 48hours’ notice, we successfully co-managed the Atiku Abubakar “Unveiling the Digital Roadmap to get Nigeria Working Again” event in the 2019 election cycle gathering over 200 Industry Players and Politicians.
2019
Influencer Partnership & Management
Rise and Glam Beauty
In 2019, we successfully brokered a series of Influencer Partnerships for our client and beauty brand – Rise and Glam Beauty – between 2018 to 2020. Some of which are still in effect till date. Celebrities we on boarded for our client include: lni Dima-Okojie, Omawunmi and Mimi Chaka.
2018
Pubicity Campaigns
iCreate Africa
Create Africa – In 2018 Our Multichannel Through the Line (TTL) PR Campaign for iCreate Africa reached over 40 Million Nigerians. A year later the Founder would go on to be listed amongst Forbes Africa’s 30 Under 30.
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2018
Creative Directing
Glamsquad
In April 2018, We creatively directed Singer, Omawunmi Megbele, for the Cover of the April 2018 issue of Glamsquad’s magazine. Additionally, our creative expertise extended to the redesign of Glamsquad’s E-magazine, and we were entrusted with the creative direction of all visual and editorial content for the entire 2018 issue.
2018
Pubicity Campaigns
Dewdrop Cakes “Uncut Learning”
In 2018 we handled PR for the maiden edition of bi-annual Dewdrop Cakes “Uncut Learning” event for Bakers driving awareness pre-event and coverage post-event covering the top news media publications in the country including; Business Day, Punch, Thisday, Vanguard, and key digital channels like Bella Naija.
