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Can Branding be Capitalized?
The Power of Brand Equity in Business In today’s hyper-competitive landscape, branding has continuously proven to be a crucial factor in determining...
The Profound Influence of Public Relations on Tourism and Culture
Public relations holds a significant role in shaping the narrative of diverse industries, and its impact on the realms of tourism and culture cannot...
Measuring PR Success: Key Metrics and KPIs
Public Relations plays a crucial role in shaping the image and reputation of a company or brand. But how can we measure the success of our PR...
Industry Insight
Can Branding be Capitalized?
The Power of Brand Equity in Business In today’s hyper-competitive landscape, branding has continuously proven to be a crucial factor in determining...
The Profound Influence of Public Relations on Tourism and Culture
Public relations holds a significant role in shaping the narrative of diverse industries, and its impact on the realms of tourism and culture cannot...
Measuring PR Success: Key Metrics and KPIs
Public Relations plays a crucial role in shaping the image and reputation of a company or brand. But how can we measure the success of our PR...
The Integration of Public Relations in Event Management
Every good event is about creating an unforgettable experience and oftentimes, events are used as a public relations tool to either create...
Media Placements
Innovate Nigeria Conference 2024 to Explore Business in the age of AI
Innovate Nigeria, the premier corporate innovation gathering is set to host a two-day conference on February 6-7, 2024 that will transform the Nigerian and African Business Landscape.
According to a statement by the organisers, the Innovate Nigeria Conference is a nexus where Start-Up Founders, Corporate Leaders, Investors, Tech Executives, and Public Sector Leaders will come together to champion, support, and co-create revolutionary ideas that promise to reshape businesses, not only in Nigeria but across the African continent and the world.
Uganda Airlines commences direct flight to Lagos, gets Kano Abuja routes
Uganda Airlines has commenced direct connectivity to Lagos from Entebbe International Airport with three weekly flights to Lagos.
Many businesses fail to satisfy customers’
Director of Strategy, Brand and PR Consultancy, Phenom Communications, Teresa Aligbe, has said that businesses are failing to account for today’s customers.
In an interview with The PUNCH, Aligbe, who has almost a decade of experience in brand-building and PR industry, regretted that a lot of Nigerian businesses are still sales- and marketing-oriented, often thinking of branding as cosmetic or simply a nice thing to have.