In the age of social media and online reviews, a brand's reputation is constantly being shaped by public opinion. What people say about your...
How to Manage Brand Reputation and Public Opinion
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Davina Chike-Okoro
Davina Chike-Okoro
Article(s) by Davina Chike-Okoro
Persuasive Communication: Strategies for Creating Influential Narratives
To truly connect with target audiences and spur action, Communicators must master the art of persuasion. Public Relations Professionals in...
Small Business PR Benefits: 5 Must-Know Reasons to Use Public Relations
In today's highly competitive market, public relations (PR) has become an indispensable tool for businesses of all sizes. While large corporations...
Digital Trends Transforming Communications in 2024
We are in the midst of a digital revolution that is rapidly transforming brand-consumer relationships. Exciting new technologies are enabling more...
5 Strategies to Monetize your Brand
As established in our recent article, innovative branding strategies and leveraging brand equity can directly strengthen companies’ bottom lines....
Can Branding be Capitalized?
The Power of Brand Equity in Business In today’s hyper-competitive landscape, branding has continuously proven to be a crucial factor in determining...
Measuring PR Success: Key Metrics and KPIs
Public Relations plays a crucial role in shaping the image and reputation of a company or brand. But how can we measure the success of our PR...